Wednesday, June 26, 2013


The 3rd installment of “What do youwant to be when you grow up?” and what a beauty it is.If you haven’t heard of ‘What I HeartToday’ ... WHERE HAVE YOU BEEN?! Lily is one of my favourite beauty bloggers and now that she's making her hobby into a career, its only natural we want to find out how!?

About Lily:

I’m a Londoner who started blogging four years ago and started making videos just over a year ago. I’ve always had an interest in anything creative but over the past few years I’ve turned into a full-on beauty junkie.

Where are you from?
I was born in London and have lived here ever since. I absolutely love it, there are endless opportunities, so many things to see and I can’t imagine ever living anywhere else.

Not only is her blog filled with beautifully photographed beauty products she also dabbles in fashion.
Describe your style?
My style is quite smart/casual. I wear Topshop skinny leigh jeans most days as they’re super tight but also comfy and then I usually wear a loose fit top or shirt and some black ankle boots. I like to accessorise my outfits with a statement necklace and usually a huge handbag. I recently bought the Michael Kors Selma bag which I LOVE! 

An interesting fact? 
This question used to be easy when no one knew my middle name was Pebbles, hmmm now what? I was in the Nickelodeon audience twice when I was younger and the memories are some of my favourite. I had the time of my life, shame I chose to wear dungarees over a white turtle neck, with a jumper tide around my waist and bright green trainers…

So where did it all begin? 
I was never that keen on the academic side of school and chose to get more involved with the creative subjects and clubs. I somehow winged my way into Uni, which is where I started my blog. 

Did you always know what you wanted to do?
Growing up I wanted to be a pop star (didn’t we all!?), then that gradually turned into wanting to work in PR. I interned my way through several London based companies before landing a job in beauty marketing. 

When and why did you decide to start a blog? 
A year and half down the line I quit my job to focus on my blog and YouTube full time. 
It’s a lot harder and full on than people think but I am SO lucky to have my hobby as my job and I love every minute of it. 

What has blogging enabled you to do? 

I recently attended the BAFTA TV Awards with MAC Cosmetics which was an amazing opportunity and I had the best time. It was nice to get all glammed up as it’s something I don’t really do that often. 

What does a normal day entail in the life of 'What I heart Today' 
I don’t really have a ‘normal day’ plan, it’s different every day which is what I like! Mondays and Fridays are my stay at home days for taking loads of photos, filming and editing for hours on end. I also use this time to write my daily posts which can take quite a while. Tuesday to Thursday I also write my blog/plan my videos but as well as this I meet PRs to hear about new product launches and often work on posts or videos with brands for their own channels. Every day and every week is different but it keeps it fun! 

What would you say to someone starting a blog?

My advice for new bloggers would be to just be yourself and don’t feel like your blog needs to be a certain way. I personally love photography so I spend quite a lot of my time on taking photos and making them look nice on the blog, but defining your writing style is also important. Don’t feel pressured and be patient, let your number of viewers grow organically.

Hope you all enjoyed my quick chat with Lily… if you haven’t already, get caught up with Lucy on her role at ASOS and Kate on setting up Nouvelle Daily

Let me know if there are any questions you’d like to know about getting that dream job or how you’ve found getting one.
Big thank you to Lily… You can find here on 'What I Heart Today' or on Youtube.


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